How do you promote a brand in a brutal uncontrolled social media world? Platform by platform, website by website, country by country, etc. Who is reading these advertisements and promotions anyway? Who will decide to choose or switch a brand after reading an advertisement on a social media platform? Doesn’t it need more to that? Higher frequency, more background, longer history, or for the future more image and personal identification value? Maybe values as dynamic, active, fast? Gladiators and heroic fights on the track?
With Tracksplit car racing a complete change for the car motorsport world is possible and maybe in the beginning it is hard for the drivers and teams, but there are many oval race series where the best and fastest drivers always start at the end of a starting field and they still manage to win. There you see thru battles and excitement every minute. It is more dangerous? It should not be. Also in oval racing, amateur drivers show how battles with open wheel race cars can be done without risking lives and having many accidents.
Tracksplit car racing is different and grants excitement which leads to attractiveness for fans and viewers. By creating the right image of the race series and around race teams a predictable audience will be interested in the team and the actions. A good way to be sure advertisement and sponsoring is value for money with diehard fans.